Your Points Are Worth 30% More to Virgin Atlantic Right Now. Do Something.

There is a transfer bonus running that you should probably care about, and depending on when you’re reading this, you may need to move quickly.

Both Chase and Amex have been running 30% transfer bonuses to Virgin Atlantic Flying Club. The Chase window is the one on a short fuse — it’s been advertised through mid-July — while the Amex version has been running longer, out toward the end of the month.

Translation: a lot of people are sitting on Ultimate Rewards and Membership Rewards points that are, for a limited time, worth about a third more when pointed at the right partner.

Now, the reflexive reaction to any transfer bonus is to transfer immediately, and I want to talk you out of that.

Transferable points are the most valuable currency you own precisely because you haven’t committed them yet. The moment they land in Virgin Atlantic Flying Club, they are Virgin Atlantic points — subject to Virgin’s award chart, Virgin’s availability, and Virgin’s occasional habit of changing things without a lot of warning.

So the rule is the same as it always is: only transfer if you have a specific redemption in mind, or you’re confident enough in a near-term one that you’re willing to lock the points down.

The good news is that Virgin Flying Club actually has redemptions worth locking down. It remains a well-known back door to premium cabins on partners, and a 30% bonus turns an already-solid value into a very good one.

If you’ve got a trip in mind, this is your nudge.

If you don’t, admire the bonus, and keep your powder dry. There will be another one. There is always another one.